Google Ads for Doctors, Clinics & Hospitals
Policy-compliant search, Performance Max and YouTube campaigns that bring appointment-ready patients at a cost per booking you can defend.
- Cost-per-appointment optimisation
- Healthcare policy compliance
- Call & form conversion tracking
Our approach to Google Ads for Healthcare
Google Ads is the fastest way to reach patients who are ready to book right now — someone searching "knee replacement surgeon cost" or "IVF centre near me" has already decided to act. The challenge is that healthcare clicks are expensive and Google's healthcare policies are strict. Poorly built campaigns burn budget on researchers, students and job-seekers.
We build campaigns around one number: cost per real appointment. That means tight keyword intent, negative lists refined every week, landing pages built for the treatment, call tracking, and offline conversion imports from your front desk so Google learns which clicks became patients.
- Cost-per-appointment optimisation
- Healthcare policy compliance
- Call & form conversion tracking
What you get with MedMarketeer
Everything is planned, executed and reported by one accountable team.
Search campaigns by treatment
Separate campaigns and ad groups for each high-value treatment, with location and schedule targeting that matches your clinic hours.
Performance Max & YouTube
Awareness and remarketing across YouTube, Display, Gmail and Maps once search is profitable.
Policy-safe ad copy
Ads written to pass Google's healthcare and medicines policies, avoiding restricted claims and disapprovals.
Landing pages that convert
Fast, focused treatment landing pages with doctor credentials, FAQs, click-to-call and a short enquiry form.
Conversion & call tracking
GA4, Google Ads conversions, call tracking and WhatsApp click tracking wired up properly.
Weekly optimisation
Search-term mining, negative keywords, bid strategy and budget shifts every week — not once a month.
Our process, step by step
- 1
Account audit
We review your existing account or benchmark competitors' ad presence.
- 2
Build
Campaign structure, ad copy, landing pages and tracking go live.
- 3
Learn & refine
The first 30 days focus on cutting waste and finding winning keywords.
- 4
Scale
Budgets move to the treatments and locations with the best cost per booking.
Healthcare marketing done responsibly
Medical marketing in India carries real responsibilities. We plan every campaign with medical-ethics norms for doctors, the Drugs and Magic Remedies Act, consumer-protection rules, India's data-protection law and Google and Meta healthcare ad policies in mind. No fake reviews, no guaranteed-cure claims, no misuse of patient data. For specific legal questions we recommend confirming with your legal advisor.
Google Ads for Healthcare — FAQs
What budget do I need for Google Ads as a clinic?
It depends on your specialty, city and competition. Single-doctor clinics often start with a modest test budget, while hospitals running several treatments invest considerably more. We recommend a starting budget after studying keyword costs for your area.
Can doctors advertise on Google in India?
Yes, healthcare providers can run Google Ads, but ads must follow Google's healthcare and medicines policies and Indian advertising and medical-ethics norms. Some topics and claims are restricted. We build compliant campaigns from the start.
Why are my Google Ads getting clicks but no patients?
Usually it is broad keywords, missing negative keywords, a generic homepage as the landing page or no call tracking. We fix intent, landing pages and measurement first.
Do you charge a percentage of ad spend?
We offer a fixed monthly management fee for most clinics, so our advice is never tied to making you spend more. Larger multi-location accounts can be structured differently.
Related services
Patient Acquisition & Lead Generation
Full-funnel systems that generate, qualify and convert enquiries into booked consultations.
Explore serviceFacebook & Instagram Ads
Reach patients before they search with Meta lead-gen, WhatsApp and awareness campaigns built for healthcare.
Explore serviceHealthcare Website Design
Fast, mobile-first, SEO-ready clinic and hospital websites with booking and WhatsApp built in.
Explore serviceTalk to our Google Ads for Healthcare team
Tell us about your clinic or hospital. Within two working days we will share where you are losing patients online — and a practical plan to fix it.
- Website, Google profile & review audit
- Competitor visibility check
- 90-day growth priorities