Editorial & Medical Marketing Policy
How we keep healthcare content accurate, ethical and trustworthy.
Healthcare content affects real decisions about people's health. This policy explains how MedMarketeer creates, reviews and publishes content — on this website and for our clients.
Accuracy and medical review
- Clinical content is researched from credible sources such as peer-reviewed literature, recognised medical bodies and government health resources.
- Content written for healthcare clients is reviewed by the client's qualified doctor or a qualified medical reviewer before publication, and the reviewer is credited where appropriate.
- Content is reviewed and updated periodically, and corrections are made promptly when errors are identified.
Responsible marketing
- No guaranteed-cure, "100% success" or misleading comparative claims.
- No fake reviews, fake testimonials or incentivised ratings.
- Patient stories, images and testimonials are used only with explicit written consent.
- Campaigns are planned with medical-ethics norms, the Drugs and Magic Remedies (Objectionable Advertisements) Act, consumer-protection rules and Google and Meta healthcare advertising policies in mind. Clients are advised to confirm specific legal questions with their legal advisors.
Use of AI tools
We may use AI tools to support research and drafting. Every piece of health content is written, fact-checked and edited by people, and reviewed by a qualified professional before publication.
Feedback
If you believe any content on this site is inaccurate, please email hello@medmarketeer.com and we will review it promptly.
